Press - HUSKY INJECTION MOLDING SYSTEMS LTD.

The absence of Husky in K-show 2013 has caused huge attention from whole industry, and several rumors had been spread all of a sudden. Thus, Husky’s grand exhibition in E3 Hall, Chinaplas 2014 has caught my eye straightaway. Fortunately I’ve successfully got an opportunity interviewing Miss Qiu-Hua Shen, the PR manager of Husky’s Chinese market. We’ve well noticed about Husky’s recent news, marketing strategy, and new products through her detailed and enthusiastic explanation.

Q: Why was Husky absent from K-Show 2013? Are there any other plans?

A: R&D and Innovation are always Husky’s core value and we do have our own schedule about launching our new products to the world. Considering the schedule of K-Show 2013 being unable to match ours, and in order to notify all our customers efficiently and directly about of new products, we’ve held Husky World Tour globally in 2013. Via these events, we’ve successfully talked to our customers face-to-face and obtained feedbacks from them. This is indeed a better method for us to promote the hotspot of our new technology and the strength of our new product; every single procedure is able to be executed quickly and simultaneously, and we do love to see it.

Q: Why does Husky choose such kind of marketing strategy? So far, what kind of impact has been brought to you for the entire activity?

A: Husky’s injection molding systems of beverage packaging have been continuously trusted and supported by our customers, meanwhile, from them we’ve received numerous feedbacks pointing out that hot runner system and thermo controller are two key points of the stability and quality of injection products. Therefore, Husky has confirmed hot runner system and thermo controller as our strategic emphasis, and focused on developing new products to help our customers solve the injection difficulty on the quality of runner gate, balance, ease of use, and maintainability. In order to respond to customers’ demand rapidly, we’re obligated to adopt certain marketing strategy and method. With the whole World Tour ended, we’ve received support and affirmation from many customers.

Q: What product has Husky brought to us at Chinaplas this year?

A: According to what I’ve mentioned above, Husky has set his future strategic emphasis on hot runner system and thermo controller, thus we’ve presented our latest online product to everyone here. If any of you feel like to experience the whole demonstration of an injection molding machine, they’ll definitely be satisfied with further details in our Shanghai branch, we offer you complete showcase there.

Here we present you two new products, one is one-step UNIFY™ manifold system. With all hot runners and noses are well installed, what requires our customers to do is to unpack and then put it in. Thus it saves you 70% of installation time and ensures you that the runner is perfectly matched, which helps you avoid any risks damaging the nose during installation.

The second one is the hot runner thermo controller ALTANIUM MATRIX2™ possessing 2-254 controlling units. The brand new high-intelligent design achieves repeated and precise thermo control. It not only provides temperature regulation but controls the electricity-driven hot runner system ULTRASYNC-E™, from here you’ll finally gain longer runner life and better runner quality.

With limited time and only a glimpse, yet we can understand the complete view of Husky’s marketing strategy. We also see how an international company adjusts his step according to the macro trend. This kind of continuous sophistication and innovation excites us, points out the future frame, and for sure will bring us to a better life.

Official Website: https://www.husky.co